Creating a Business Sign That Reflects Your Brand

Business signs are like the friendly greeters at the front door of a company, grabbing the attention of passersby and letting them know what’s on offer. They can come in a wide range of styles and sizes, from flashy neon to elegant wooden ones and digital boards to classic chalkboards. The type of sign you choose will depend on the product or service you’re promoting and where it’s located. No matter what kind of sign you choose, it’s crucial to include your branding. According to Madison Sign Company, the inclusion of your brand can increase customer recognition and encourage customers to visit you more often.

The color of your business sign is a major factor in catching the attention of your audience. This is because colors can affect people’s moods and willingness to purchase. Studies have also shown that 80 percent of the time, a person recognizes a brand by its color. For this reason, it’s important to choose a color that’s consistent with your branding and fits well on the sign’s background or background material.

Another important aspect of a good business sign is readability. If a person can’t read the words on a sign, they won’t be able to understand what it’s about and will likely move on to something else. To improve readability, you can use contrasting colors or fonts. For example, black on white or white on blue will make the text stand out. You can also choose fonts that are easy to read, such as sans-serif or serif fonts.

In addition to color and font, the size of your sign will also influence its readability. Ideally, your business sign should be large enough to be seen from a distance and should contain only the essential information that people need in order to understand what the business is offering.

The location of your business sign will also impact its visibility and readability. For instance, if your business is located in a busy area, it’s a good idea to place the sign somewhere that can be easily spotted from the road or sidewalk. If your business is located in a building, positioning the sign above ground level is also beneficial to ensure it can be seen by passersby.

It’s easy to get caught up in trying to make a business sign that looks interesting, but you don’t want your signage to be too overcrowded. Including too many elements can distract the viewer and cause them to lose focus. During the conception and design process, ask yourself if each element is necessary to the ad’s message. This will help you keep the overall message concise and easy to digest.